OneFootball announced yesterday that it has obtained the rights to offer video highlights of Italy’s Series A football as non-fungible tokens (NFTs).
It hopes to mint 1,300 minutes on its Aera marketplace during the next Serie A season. It also holds rights to historical video moments as well as other events such as Coppa Italia and Supercoppa Italiana.
“Today marks the start of a new way for Italian clubs to connect with all our younger fans around the globe,” said Luigi De Siervo, Lega Serie A CEO. “Together with OneFootball, we put the fans first by bringing them incredible new experiences, this time digitally.”
Dapper Labs’ NBA Top Shot, which has grossed over $1 billion, popularised the sale of video highlights as NFTs or moments.
The great bulk of that money was distributed to NFT holders who resold their collections. However, Dapper earns 5% on all secondary market sales.
Meanwhile, in April, OneFootball announced a $300 million fundraising round as well as the formation of One Football Labs, a web3 joint venture with blockchain gaming business Animoca Brands and Dapper Labs.
Dapper owns the rights to various sports, including the NFL, NBA, UFC, and La Liga football in Spain. It launched the Flow blockchain, which is used by OneFootball to issue NFTs.
The Bundesliga stated a month later that it had awarded OneFootball the rights to mint video moments as NFTs as well as digital trading cards.
Sorare, the fantasy football NFT platform, had earlier said that it possessed Bundesliga video rights, but on the same day announced an extension of its fantasy football deal.
The Premier League is the major European league that has yet to formally reveal its NFT partnerships.
The Athletic reported in March that Dapper Labs had obtained the rights to video moments and ConsenSys had earned the rights to collectibles.
Given that the season begins in only two weeks, we could hear something soon!
Liverpool may have rejected a crypto deal
Liverpool may have rejected away an additional £10 million per year from a cryptocurrency startup in favour of their new agreement with Standard Chartered.
Liverpool announced last Thursday (14 July) that they have renewed their four-year partnership with the banking and financial services business Standard Chartered.
Later that day, The Times claimed that the new deal is for £50 million each term, a £10 million increase over the prior agreement.
Earlier this year, many rumours stated that Liverpool was considering ditching Standard Chartered in favour of a crypto agreement.
However, fan organisations such as Spirit of Shankly reacted negatively when the Reds unveiled a variety of NFTs, which also use blockchain technology, earlier this year.